Tata Group chairman, Ratan Tata, poses in the company's new Nano car during its launch at the 9th Auto Expo in New Delhi. The car, a hatchback with a 624cc engine, is priced at about 100,000 rupees ($2,500), half that of the current cheapest car in the market. (Reuters Photo)
There is definitely Fortune at the Bottom of the Pyramid as countless entrepreneurs are discovering.
The Nano's also expected to get 54 US miles per gallon......once gas hits USD 10/gallon you should see a lot of these on the roads here !!!
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2 comments:
I think it's great news. Of course some environmentalists are apoplectic over it.
I posted about it here:
http://amateureconblog.blogspot.com/2008/01/tata-motors-2500-car-to-put-india-on.html
Check this out about the enviros:
http://www.treehugger.com/files/2008/01/the_tata_nano_u.php
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