Friday, June 5, 2009

The Business Intelligence Chronicles Part 14: The Color of Intelligence

Color or Colour - whichever way you spell it, has been a critical part of Business Intelligence in particular and Business in general. Red ink, in the black, greenback, traffic lighting, dashboarding all highlight the role of color in business.

In BI , color provides an extra dimension to reporting and an opportunity to cue immediate responses based on color perceptions deeply ingrained in the brain (Green is good, Red means immediate action etc.)

While color has played out well in the web delivery of reports, cost has been a key constraint in effectively using it for printed output. That sure acts as a dampener esp. when printed reports or briefing books are still the preferred report delivery option of many C-suite executives. From early in my career I remember putting briefing books together where only a select few got the color versions while others had to make do with black and white. They sure had a difficult time figuring out the various shades of gray or shading patterns.

Looks like we are on the way to see more color come into our reports.
Xerox recently announced the launch of ColorQube 9200 Series which is supposed to cut the cost of color pages by up to 62 percent compared to traditional color lasers − without compromising print quality. And that too in a Green way since proprietary solid ink technology (check it out, 361 patents, wow!) lowers the environmental impact of office printing and the Cartridge-free design generates 90 percent less supplies waste and reduces the effects of manufacturing and transportation on the environment.

Have you any colorful stories to share about your own experiences with color or lack thereof in your reports ?

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